1st Semester Sophomore Portfolio

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Angry Letter Final

Your Address

Honolulu, HI, 96818

December 10, 2014

Aloha Gelato

Ala Moana Mall

Level 3, Center Court

Honolulu, HI 96814

Dear Aloha Gelato,

I love gelato much more than any other desert, especially ice cream. If I could go and buy your gelato every day I would. Your wonderful customer service and your variety of flavors keep me coming back every time.

 


With being a teenager I don’t have all the money in the world to buy anything I please. I have a budget to stick to so I don’t over spend my money. The very first time I had your gelato your amazing customer service drew me in. They were out going and I just needed to see what they were selling. When seeing all your chooses I couldn’t resist. One of your workers let me sample some of your fully flavored gelatos. So I bought a one scoop of sea salt caramel. I pulled out my wallet and saw the price. I paid $4.99 for one scoop of gelato, with tax that comes out to around $5.00. When I could of paid $2 for one scoop of ice cream from Baskin Robbins. Or $3 scoop from Via Gelato.

The average scoop size for ice cream is between 5-8oz, if you buy a small cup from Baskin Robbins, for example. The average scoop size for your gelato is half of that. Your cups that the gelato is being served in aren’t its real size. The bottom of the cup is raised to give the customer the perception of a full cup. I think it’s very wrong to make customer over pay for what they are buying. 

To serve your gelato, its temperature needs to be around 10-22 degrees Fahrenheit. Ice cream on the other hand has to have a temperature of around 0-5 degrees Fahrenheit. Since gelato doesn’t need to be kept at a colder temperature than ice cream, your company should be saving some money. I understand that you offer other things on your menu such as your waffles, coffee, teas, Italian sodas, and specialty drinks so that eats up some of your saving. You’re high cost for your gelato and other menu items should be enough to cover anything.

I understand that the rent for your space at Ala Moana could be pricey because of the tenants charged, the Common Area Maintenance fees, the Real Property Tax and giving some of your sales to the landlord. Gelato is made up of the same basic ingredients as ice cream milk, water, sugar and milk-solid-non-fat (MSNF). The only real difference between ice cream and gelato is that gelato uses more milk than cream, so it’s a healthier version of ice cream. With ice cream having an increasing amount of cream it’s more expensive. Now days ice cream companies pay “premium” or super premium” cream. Gelato companies like yourself should be saving some of your money just by buying milk instead of cream. I know that your gelato ingredients are all natural and of great quality which I am thankful for. I feel that your ingredients enhance the flavors, which make you one of the best gelato places in Oahu.

I feel that if you raise the prices to high people will stop coming. If prices were reasonable then I predict business would be sky rocking. Having a small scoop of your gelato for $3, then people would come back everyday. A lot of people on yelp say “amazing gelato, small portions, and too expensive”. I believe with some changes in your prices, should change customer satisfaction rating. I will still eat your amazing gelato when every I can. Even if I am broke.

Sincerely,

Erin Kobayashi

Angry Letter: Draft

Your Address

Honolulu, HI, 96818

December 3, 2014

Aloha Gelato

Ala Moana Mall

Level 3, Center Court

Honolulu, HI 96814

Dear Aloha Gelato,

I love gelato much more than any other desert, especially ice cream. If I could go and buy your gelato every day I would. Your wonderful customer service and your variety of flavors keep me coming back every time.

With being a teenager I don’t have all the money in the world to buy anything I please. I have a budget to stick to so I don’t over spend my money. The very first time I had your gelato your amazing customer service drew me in. They were out going and I just needed to see what they were selling. When seeing all your chooses I couldn’t resist. One of your workers let me sample some of your fully flavored gelatos. So I bought a one scoop of sea salt caramel. I pulled out my wallet and saw the price. I paid $4.99 for one scoop of gelato, with tax that comes out to around $5.00. When I could of paid $2 for one scoop of ice cream from Baskin Robbins. The average scoop size for ice cream is between 5-8oz, if you buy a small cup from Baskin Robbins, for example. The average scoop size for your gelato is half of that. Your cups that the gelato is being served in aren’t its real size. The bottom of the cup is raised to give the customer the perception of a full cup. I think it’s very wrong to make customer over pay for what they are buying.

To serve your gelato, its temperature needs to be around 10-22 degrees Fahrenheit. Ice cream on the other hand has to have a temperature of around 0-5 degrees Fahrenheit. Since gelato doesn’t need to be kept at a colder temperature than ice cream, your company should be saving some money. I understand that you offer other things on your menu such as your waffles, coffee, teas, Italian sodas, and specialty drinks so that eats up some of your saving. You’re high cost for your gelato and other menu items should be enough to cover anything.

I understand that the rent for your space at Ala Moana could be pricey because of the tenants charged, the Common Area Maintenance fees, the Real Property Tax and giving some of your sales to the landlord. Gelato is made up of the same basic ingredients as ice cream milk, water, sugar and milk-solid-non-fat (MSNF). The only real difference between ice cream and gelato is that gelato uses more milk than cream, so it’s a healthier version of ice cream. With ice cream having an increasing amount of cream it’s more expensive. Now days ice cream companies pay “premium” or super premium” cream. Gelato companies like yourself should be saving some of your money just by buying milk instead of cream.

I feel that if you raise the prices to high people will stop coming. If prices were reasonable like Via Gelato then I predict business would be sky rocking. Having a small scoop of your gelato for $3, then people would come back everyday. A lot of people on yelp say “amazing gelato, small portions, and too expensive”. I believe with some changes in your prices, should change customer satisfaction rating. I will still eat your amazing gelato when every I can. Even if it’s super cold outside.

Sincerely,

Erin Kobayashi